Pay Per Click (Cost Per Click) search engine placement is the only guaranteed way to hold top placement on most engines. Anyone who has the budget and is willing to spend what it takes to be #1, can be. These results can be seen immediately and will bring targeted traffic within days.
There are many forms of cost per click advertising. Most commonly it takes the form of a bidding situation - different Web sites bid against one another for specific keyword phrases. At KDS FX Design, we have experience in establishing and maintaining effective cost per click campaigns on all of the major engines.
What Are The Most Popular Cost Per Click Engines?
There are many cost per click engines operating on the Internet. Some are extremely industry targeted and others are broader, effecting major search engines. The two largest cost per click engines are Yahoo Sponsored Search and Google AdWords.
Yahoo Sponsored Search
More than 80% of Internet users are reached by a Yahoo Sponsored search campaign. Sponsored search results can be seen on Yahoo!, MSN, Lycos, AltaVista, CNET, ESPN.com, CNN.com, Netscape, Infospace, and dozens of other major search engines. Yahoo has an automated bidding system that ensures a bidder that they will never have to pay more than necessary for the placement they want. While this utility is extremely useful, it still requires tedious labor to monitor the bids and the placement.
Google AdWords
Over 150 million searches per day are performed on Google.com. A Google AdWords CPC campaign will reach all of the major search engines that are not covered by Yahoo. These include Google, AOL, AskJeeves, Earthlink, and Google's new engine Froogle. AdWords campaigns are monitored by us to ensure that the chosen budget is proper for the different structure of the AdWords program. Both popularity and cost differ between the two CPC engines, so individual research must be done for each. An AdWords campaign can ensure that you absorb all of the possible traffic from the world's largest search engine and its affiliates.
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